Elemental Technologies Amazon bought in Paris one of the largest in the history of the company to strengthen its platform for mobile application development.
Amazon Web Services has planted a new game on the ground as it tries to differentiate their cloud services IT headlines with the acquisition of Elemental Technologies.
Amazon has not disclosed the exact amount paid as primary strengthens its Amazon Web Services (AWS) provides mobile development, but reports of fixing the board between $ 330 and $ 500 million, would be one of the five largest acquisitions in history Amazon.
AWS has also offered similar services to this basic supplies, with elastic Transcoder service. The two things are not fundamentally similar --translate or broadcast television formats transcoding video in formats suitable for mobile devices.
But where the elastic transcoder has limits on the number of entries and AWS customers mobile application development can be done in a certain period of time, promoting primary faster than real-time processing. Elemental also offers adjacent products, such as video delivery management and bandwidth optimization spaces. The company has big name clients in the mobile space development, BBC Comcast, ESPN, HBO and other giants in the world of development of mobile video.
Retail Amazon offers video streaming through its first customer program, so that improvements in this program are expected for the acquisition, but also of primary acquired specifically to help create the new product development Mobile AWS, according to officials quoted in a press release detailing the basic AWS Technologies acquisition on September 3
Industry analysts say the move indicates a strong shift away from AWS infrastructure strategy as a service (IaaS) as the parent and to the platform as a service (PaaS), headlines such as IBM and Microsoft gnaw cake IaaS.
"Everyone is trying to expand its offer PaaS," said Charlotte Dunlap, analyst at Current Analysis, Washington, DC "And that requires more sophisticated technology and advanced developer functions and ... it's just Amazon made another move to offer these platforms for sophisticated applications. "
Especially for mobile video applications makes these applications more attractive to consumers and developers, Dunlap said.
Amazon can do anything that attracts corporate developers will be your best shot in the future, according to Dunlap, but it is still unclear whether the merger of Elemental Technologies in white folding AWS mainly developing applications for consumers or between businesses used.
Amazon stands to gain more primary acquisition IP.
"I do not think Amazon has been promoting its trading platform streaming video entertainment," said Charles King, principal analyst at Pund-IT, Inc., in Waterloo, Ontario, Canada. "Elemental provides tools and knowledge to the table Amazon doubt had in the house. "
Amazon does, however, have a framework for the development of mobile applications Cognito Amazon service, which emerged last year. Cognito offers identity management and data synchronization between mobile devices.
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